Fair question to ask of anything free. Uberhair is a brand of Smart Practice Systems Inc., and the model is stated plainly: independent practices pay Uberhair for the platform that runs their patient experience — the guided imaging, the AI concierge, the booking. Patients pay Uberhair nothing, and Uberhair takes no percentage of your medical care.
The parts that protect you are structural, not promises: the AI is disclosed as AI, no automated verdict about your scalp is ever delivered to you, practices are presented without steering, your photos go only to the doctor you choose, and the funnel carries no third-party ad trackers.